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SEO: Article Marketing

article marketing versus copywriting Article Marketing vs. Copywriting Article marketing and copywriting are business activities used for advertising and promotion. Although their objectives are similar to each other, article marketing and copywriting are still two different entities in some ways. Article marketing is the publication and distribution of written articles in the marketplace, which contents are industry related. A “resource box”...

Design like a Writer

Designing is similar to writing. Generally, we refer designing to the visual contents and writing to the text contents. Both designing and writing have a great role in any communication materials, e.g., corporate website and marketing collaterals. Thus, we can consider them as “twin” in your corporate website and marketing collaterals.
We are all familiar with the cliché ‘content is king.’ The phrase simply means that the success or failure of any media outfit relies on the message one is trying to communicate. This slogan is always true especially on the Internet as it becomes a reservoir of information. Whether the information is in the form of text, audio, video, graphics or image- it is called as the website’s content.