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Hashtag is not just for fun or an urban and digital “go- around” that everyone follows. This, in a deeper sense, is a marketing technique every social media marketer must properly follow. Hashtag is basically a word or phrase preceded by a hash mark (#). The symbol is commonly included in a message or phrase to facilitate keyword or topic searches. Most users have no idea that in certain Social Media sites, including a hashtag in a post, will make the post searchable by other users.