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Social media’s influence to businessmen, particularly in e-commerce, is truly unprecedented. The way they have changed the overall landscape of how everyone in the industry would market, advertise, etc. is nothing short of amazing, so much so that it has opened a sub-genre, SOCIAL COMMERCE.

Facebook’s father, Mark Zuckerberg, will be holding a live Q&A session via Facebook Live on June 14, 2016 at 11:30 AM Pacific Time. After successfully communicating with astronauts in the International Space Station (ISS), “The Zuck” is now ready to

The growing population of people who are tech-savvy are in constant quest for new stuff, trends, and apps/websites where they can delight themselves and share the content to everyone. Enter Snapchat: a social media and multimedia mobile app that is designed for capturing fun and playful moments.

Considering the recent boom in profit and usage of mobile apps — not to mention the rise of smartphone/tablet sales — it is quite understandable to see mobile developers and businesses be eager in trying to blend in and ride the wave.

Are you dreaming of handling different social media pages of big brands? Well, in a day’s work, you have to transform yourself into different roles, which require aptitude and skills. Although it sounds easy, everyday tasks are like accomplishing a bulk of piled papers on your table and answering dozens of calls—all at the same time.

Bad news travels fast, and social media made it multiply as fast as the speed of light and easily circulate across different social media channels. Crisis on social media is therefore a wildfire. You have the idea how...

Social media has unmistakably cracked how corporate and marketing communication behaves, as it intervenes on the above the line, traditional advertising avenues; and steadily emerges as the ‘fashion’ in marketing today. Gone are the days of mundane print and outdoor ads, pricey TVCs, and old sounding radio jingles. Social media is far from...

Hashtag is not just for fun or an urban and digital “go- around” that everyone follows. This, in a deeper sense, is a marketing technique every social media marketer must properly follow. Hashtag is basically a word or phrase preceded by a hash mark (#). The symbol is commonly included in a message or phrase to facilitate keyword or topic searches. Most users have no idea that in certain Social Media sites, including a hashtag in a post, will make the post searchable by other users.

Based on the 2014 social media marketing report of Social Media Examiner, the value of social media marketer in a business is very high. From 86% last 2013, 92% of marketers specified that social media is important for their business. Indeed, social media is a NECESSITY. In today’s business trends, many researches proved that social media provides a strong impact in marketing. Thus, they had definitely accepted that social media marketing must be part of their necessities in public relation scheme and marketing as a whole.

The fact: Social Media Marketing is now a necessity. The premise above can be rooted from the evidences that stating Social Media Marketing is still on the rise not just this year but for all years to come because, the numbers say 61% of global Internet users, research products online. That is, to cope with it, 86% of B2B Marketers are using content marketing; 55% of B2B Marketers plan to increase their content marketing spending in the next year, and 84% of B2B Marketers use social media in some form.