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Good job! Your site ranked in an engine. All of a sudden, you lose SEO battle, your web witter, then die! How was it?
Social media marketing through the use of different social networking sites have been one of the latest trends for digital marketers. Not only can it expose the brand of different products but also influences the perceptibility in search engines through the use of important keywords. SEO can now be possible because social media easily index contents faster. Also likes, retweets and shares pertain to the fresh and exciting feeds that eventually increases page ranks.
In our last article “Social Media Marketing: To Outsource or Not to Outsource?”, we have discussed the benefits and risks of handing the social media management task to a third-party vendor. So assuming that you have decided to use this outsourcing strategy, here are some of the best practices that you must take into consideration.
Though it is closely associated with SEM and SEO, social media marketing (SMM) has been creating a buzz in the Internet marketing industry since the growing popularity of Facebook, Twitter, Google Plus, YouTube, Pinterest, etc. became very obvious. Today, SMM is already emerging as one of the hottest trends in Internet marketing.

Basic SEO for E-commerce

Who says that SEO is far beyond possible on e-commerce sites? It might be daunting compare to brochure or informational websites and any other types of sites, but it is probable as long as you are more than ready to exert extra effort.

SEO for Multimedia Contents

SEO, as we all know, facilitates websites to become effective for web surfers by enhancing the site’s relevant visibility on search engines. It sustains the mutual-beneficial relationship with web visitors via search activities. As a subset of SEM, we can imply that SEO counterparts the primary idea of Public Relations.
In the previous years, the focus of SEO was in the optimization of websites that ranks well on search engines. Different techniques for on-page and off-page optimization, like white hat and black hat SEO, were used just to be on top of search results.
Search Engine Marketing Search engine marketing (SEM) and search engine optimization (SEO) are two of the most common terms in Internet marketing that are often used interchangeably. Both SEM and SEO use search engine channels to improve site’s ranking on search engine results pages (SERPs). SEO is the natural, organic and unpaid ways to increase website’s visibility on search engines. However, these activities are also considered as part of SEM strategy.
In general, a press release is composed of seven elements which are: the title/headline, dateline, Introduction/lead, body/content, company bio, ending and media contact information. But the five key elements that must be optimized are headline, introduction, body, boilerplate or company bio and media contact information.
An online press release which is written in an SEO approach to rank well on search engines is called “search engine optimized press release or SEO press release.”