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SEO, as we all know, facilitates websites to become effective for web surfers by enhancing the site’s relevant visibility on search engines. It sustains the mutual-beneficial relationship with web visitors via search activities. As a subset of SEM, we can imply that SEO counterparts the primary idea of Public Relations.

In the previous years, the focus of SEO was in the optimization of websites that ranks well on search engines. Different techniques for on-page and off-page optimization, like white hat and black hat SEO, were used just to be on top of search results.

In general, a press release is composed of seven elements which are: the title/headline, dateline, Introduction/lead, body/content, company bio, ending and media contact information. But the five key elements that must be optimized are headline, introduction, body, boilerplate or company bio and media contact information.

Search Engine Optimization starts from On-Page Optimization (page title, meta-description, text content, images, sitemap, navigation, URL). Off-page Search Engine Optimization though completes the whole pie of SEO. It is the “better half” of On-page Search Engine Optimization. Off-page Optimization is anything that you do outside your web page (link building) to increase ranking in Search Engine Results Page or SERP. This translates that Off-page does not controlled by your codes. To give you a logical view, here are several tools for or practices of building links through Off-Page Search Engine Optimization.

In Search Engine Optimization, choosing keywords is the stepping stone. Success in Search Engine Optimization will depend on the keywords crafted for the title, meta-description, images, and text content among others. But be cautious in selecting because injecting inappropriate and too many keywords will downturn your site’s relationship with the users and the search engines.

Just like our technology, Identity Elements of Online Branding is also evolving. A brand expert can utilize these advanced identity elements to establish a product in the online marketplace. But, before we discuss the topic further, let’s have a recap on the first part of this article. In the article Online Branding: The Basic Identity Elements,...

When we say “Social Media,” we usually think of Facebook, Twitter, Google Plus, YouTube, Wordpress, StumbleUpon and the like. These are the common examples of Social Media, but the term is broad in meaning and has many definitions that can be found on the Internet.

As an entrepreneur tapping the global market, it is important that your website speaks the language of your target consumers. So, to be understood by your clients, you must localize your website in accordance to your market’s tongue. But having a multilingual website is not enough to penetrate the foreign market. The localized content ought to be seen by the local patrons.

It is significant for every company to have an online arm as the Internet became a cutthroat marketplace for trade and commerce. Because of this fact, a strict competition on the Internet is increasing, thus, website traffic and page rankings turned out to be very significant for enterprises. As a result, capitalists are giving much importance on search engine optimization campaigns as it helps the website to land on the top page of search engines.

We are all familiar with the cliché ‘content is king.’ The phrase simply means that the success or failure of any media outfit relies on the message one is trying to communicate. This slogan is always true especially on the Internet as it becomes a reservoir of information. Whether the information is in the form of text, audio, video, graphics or image- it is called as the website’s content.