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Considering the recent boom in profit and usage of mobile apps — not to mention the rise of smartphone/tablet sales — it is quite understandable to see mobile developers and businesses be eager in trying to blend in and ride the wave.

Are you dreaming of handling different social media pages of big brands? Well, in a day’s work, you have to transform yourself into different roles, which require aptitude and skills. Although it sounds easy, everyday tasks are like accomplishing a bulk of piled papers on your table and answering dozens of calls—all at the same time.

Bad news travels fast, and social media made it multiply as fast as the speed of light and easily circulate across different social media channels. Crisis on social media is therefore a wildfire. You have the idea how...

SEO, for many years have been proven to be a combination of science, a systematic flow and tactics; and an art for undeniably creative usage of this. Despite fact that Search Engine Optimization has been an overused topic and almost mastered by some gurus over the web, SEO on the other hand is not so perfected by others. With this, we compiled most useful and well-elaborated infographics the web have so far. Designed by renowned content marketers, we assure that these infographics are the most beneficial so far.

SEO, as we all know, facilitates websites to become effective for web surfers by enhancing the site’s relevant visibility on search engines. It sustains the mutual-beneficial relationship with web visitors via search activities. As a subset of SEM, we can imply that SEO counterparts the primary idea of Public Relations.

In the previous years, the focus of SEO was in the optimization of websites that ranks well on search engines. Different techniques for on-page and off-page optimization, like white hat and black hat SEO, were used just to be on top of search results.

In general, a press release is composed of seven elements which are: the title/headline, dateline, Introduction/lead, body/content, company bio, ending and media contact information. But the five key elements that must be optimized are headline, introduction, body, boilerplate or company bio and media contact information.

An online press release which is written in an SEO approach to rank well on search engines is called “search engine optimized press release or SEO press release.”

Article Marketing vs. Copywriting Article marketing and copywriting are business activities used for advertising and promotion. Although their objectives are similar to each other, article marketing and copywriting are still two different entities in some ways. Article marketing is the publication and distribution of written articles in the marketplace, which contents are industry related. A “resource box”...

We are all familiar with the cliché ‘content is king.’ The phrase simply means that the success or failure of any media outfit relies on the message one is trying to communicate. This slogan is always true especially on the Internet as it becomes a reservoir of information. Whether the information is in the form of text, audio, video, graphics or image- it is called as the website’s content.