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Social media marketing through the use of different social networking sites have been one of the latest trends for digital marketers. Not only can it expose the brand of different products but also influences the perceptibility in search engines through the use of important keywords. SEO can now be possible because social media easily index contents faster. Also likes, retweets and shares pertain to the fresh and exciting feeds that eventually increases page ranks.

Though it is closely associated with SEM and SEO, social media marketing (SMM) has been creating a buzz in the Internet marketing industry since the growing popularity of Facebook, Twitter, Google Plus, YouTube, Pinterest, etc. became very obvious. Today, SMM is already emerging as one of the hottest trends in Internet marketing.