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Are you planning out a digital ad campaign? Have you chosen what strategy you will use? All forms of media have to do advertisement to keep the business at pace. Search engines and social media channels such as Facebook and Twitter use Cost-per-click and cost-per-mille for their ad business.

Marketing is like a battlefield. You need to fight to survive. You need to find strategies to stay alive. You need to have the greatest, the biggest, and most powerful weapons to defeat your opponents. This is the challenge...and the reality.

Reality check: Marketing effort doesn’t just end with sort of texts. Companies must then realize that 65% of people can process information by images rather than a plain text. And most of these people (that might be your prospective customer) have information in mind that are 90% visually related. More about your prospective consumer, and how to do bait them out. Check this infographic.

Web Outsourcing Gateway Inc. was established to provide affordable and high quality web services. We can be your partner to success. Do you want to know more about us? Check out our infographic.

Social media marketing through the use of different social networking sites have been one of the latest trends for digital marketers. Not only can it expose the brand of different products but also influences the perceptibility in search engines through the use of important keywords. SEO can now be possible because social media easily index contents faster. Also likes, retweets and shares pertain to the fresh and exciting feeds that eventually increases page ranks.

Though it is closely associated with SEM and SEO, social media marketing (SMM) has been creating a buzz in the Internet marketing industry since the growing popularity of Facebook, Twitter, Google Plus, YouTube, Pinterest, etc. became very obvious. Today, SMM is already emerging as one of the hottest trends in Internet marketing.

Who says that SEO is far beyond possible on e-commerce sites? It might be daunting compare to brochure or informational websites and any other types of sites, but it is probable as long as you are more than ready to exert extra effort.

SEO, as we all know, facilitates websites to become effective for web surfers by enhancing the site’s relevant visibility on search engines. It sustains the mutual-beneficial relationship with web visitors via search activities. As a subset of SEM, we can imply that SEO counterparts the primary idea of Public Relations.

In the previous years, the focus of SEO was in the optimization of websites that ranks well on search engines. Different techniques for on-page and off-page optimization, like white hat and black hat SEO, were used just to be on top of search results.

Search engine marketing (SEM) and search engine optimization (SEO) are two of the most common terms in Internet marketing that are often used interchangeably. Both SEM and SEO use search engine channels to improve site’s ranking on search engine results pages (SERPs). SEO is the natural, organic and unpaid ways to increase website’s visibility on search engines. However, these activities are also considered as part of SEM strategy.