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Social media’s influence to businessmen, particularly in e-commerce, is truly unprecedented. The way they have changed the overall landscape of how everyone in the industry would market, advertise, etc. is nothing short of amazing, so much so that it has opened a sub-genre, SOCIAL COMMERCE.

The importance of product descriptions cannot be stressed enough. Those copies, along with the other web content, act as the second voice and an extension of whatever the brand’s sales pitch is. If it is poorly written, it can cause an immediate free fall in reputation and revenue. In this piece, we hope to give everyone in the e-commerce industry a lift. We’ll discuss the various tips on how to write product descriptions. Moreover, this will also contain tips about what to say, how to say it, when to say it, and more. Let’s get going.

E-commerce’s audience is as big as it can get. Forget citywide and even nationwide, a worldwide market is theirs for the taking. But let’s pump the breaks for a second here. We should know that for that to happen, a number of things have to come together. One of those, either 1 or 2 on...

While there is the concept of communication, there is marketing. Now, marketing works hand-in-hand with technology. However, if there is the word called “competition”, then do e-commerce. Since competition is seemingly unstoppable, business will never end up using traditional marketing strategies, instead they will engage to the application of technology –primarily the internet. And while it's clear that technology emerges really fast nowadays, marketing also expanded with this milestone through e- commerce.