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Social media’s influence to businessmen, particularly in e-commerce, is truly unprecedented. The way they have changed the overall landscape of how everyone in the industry would market, advertise, etc. is nothing short of amazing, so much so that it has opened a sub-genre, SOCIAL COMMERCE.

E-commerce’s audience is as big as it can get. Forget citywide and even nationwide, a worldwide market is theirs for the taking. But let’s pump the breaks for a second here. We should know that for that to happen, a number of things have to come together. One of those, either 1 or 2 on...

There are two sides of e-commerce development. It’s either you make or you break the purpose of the site. If you were able to virtually operate 24/7 and reach borderless clients and customer, then you MAKE it! Nonetheless, if web visitors do not interact in your site and eventually stay away from the site, then you BREAK the purpose of having an e-commerce.

While there is the concept of communication, there is marketing. Now, marketing works hand-in-hand with technology. However, if there is the word called “competition”, then do e-commerce. Since competition is seemingly unstoppable, business will never end up using traditional marketing strategies, instead they will engage to the application of technology –primarily the internet. And while it's clear that technology emerges really fast nowadays, marketing also expanded with this milestone through e- commerce.

E-commerce is a sort of business that uses electronic system such as Internet and other computer networks in buying and selling of products and services of a Freelancer or a company. In electronic business industry, e-commerce became a vital tool in exchanging data and information to assist the financing and payment aspects of business transactions.