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Are you planning out a digital ad campaign? Have you chosen what strategy you will use? All forms of media have to do advertisement to keep the business at pace. Search engines and social media channels such as Facebook and Twitter use Cost-per-click and cost-per-mille for their ad business.

Based on the 2014 social media marketing report of Social Media Examiner, the value of social media marketer in a business is very high. From 86% last 2013, 92% of marketers specified that social media is important for their business. Indeed, social media is a NECESSITY. In today’s business trends, many researches proved that social media provides a strong impact in marketing. Thus, they had definitely accepted that social media marketing must be part of their necessities in public relation scheme and marketing as a whole.