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Mainstream athletes, such as NBA players, receive a lot of love and respect from fans. Women go crazy for them, men admire them, and kids grow up wanting to be just like them. In the court of academics, however....

Having a strong web presence is important in businesses, especially now that technology has been available to all. However, your business will be more advantageous if you reach out for more customers, breaking the language barrier in your web-based promotion. According to Mark Bishop...

Social media has unmistakably cracked how corporate and marketing communication behaves, as it intervenes on the above the line, traditional advertising avenues; and steadily emerges as the ‘fashion’ in marketing today. Gone are the days of mundane print and outdoor ads, pricey TVCs, and old sounding radio jingles. Social media is far from...

Writing a letter has never been this profitable. E-mail marketing is known to be one of the most personal forms of advertising. Over the past few years, it was overstated to be languish and futile. However, taking advantage on its personalized attribute, e-mail has revived and has proven its efficiency in reaching your potential leads’ inboxes, especially the privy readers and internet introverts.

E-commerce’s audience is as big as it can get. Forget citywide and even nationwide, a worldwide market is theirs for the taking. But let’s pump the breaks for a second here. We should know that for that to happen, a number of things have to come together. One of those, either 1 or 2 on...