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6 Reasons to Invest in a Website

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Having a digital or internet presence is crucial to reach customers and visitors. A business without an internet domain is akin to a bakeshop in the middle of a dense and far far away forest. Building your website gives you an address in the digital world. You might think, Ah, social media is enough for a website, but did you know what a website is a good investment? Here are the reasons:

A website offers you full control -  A website is your face, your billboard and your beacon. On the other hand, social media isn’t under your full control. Anytime and anywhere the owners of Facebook, Pinterest and Twitter can take down your account. All of your invested money and time will go into oblivion.

The website is more credible

Credibility is something earned not requested. A company without a website and only a social media account will appear cheap or less trustworthy. An organisation that can’t invest in a decent homepage – how can it be expected to deliver an excellent product and service. Likewise, how a corporation can offer its employees with best benefits if it just relies on a free social media account. Having without a website doesn’t mean that a business is immediately a non-trustworthy site but if such status goes for a long time, that can be a problem.

For SEO purposes

SEO or search engine optimisation is the strategy and IT division of ranking websites in search engine results. SEO is a complex process that involves tweaking the website parts and doing things that help it rank in the search engine. Solely relying on Facebook, although it can rank in the search engine, isn’t a sustainable method.

Facebook pages make you pay to reach an audience

While Facebook pages and signing up for an account is free, using them to reach and target people isn’t free. When your page ad only reached 10% of the audience, what should you do? First, you must make efforts to move out from Facebook and focus your energy on free marketing SEO. Signing up for a free account is just a small part of the story of marketing. Without paying Facebook, your business page will only be a stagnant and unseen collection of photos and videos.

Distractions abound on social media

Facebook, Twitter and other social media sites are slowly turning into an information wasteland – a hodgepodge of photos, sounds and video that can easily distract your attention. Distracted attention can reduce your productivity. With your homepage and subpages, your attention is undivided because you’re only looking at what your website looks like and some of the relevant content.

Web hosting is inexpensive

You can start your website from $5 to $10 depending on the web hosting company. A domain name can cost a few dollars ($14) depending on the domain name extension (.com vs net). The shorter and more popular the domain is, the more it’s expensive. The contract duration depends on the tier offered, it may range such as 1 month, 3 months, 1 year and 3 years. The longer the contract the less you have to pay per month.

Google Ads

You can get the best results of Google Ads benefits when using a website. Google ads let you earn money by having visitors to your site click side ads. Now, that is an additional income.

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