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7 Reasons why you need a Website not just a Facebook page

Social media sites such as Facebook pages and Twitter makes a popular form of an online presence. From online stores to services many rely on Facebook page and twitter to communicate and advertise. But having a website is another thing, it’s an indispensable necessity if you want to be successful in digital marketing and attracting visitors. In analogy, having only a Facebook is akin to living in your friend or relative’s house while having a website is like owning your house and lot. Here we lay the reasons why you need a website, not just a Facebook page – that is our main focus here.

  • Adds Credibility

A website presence raises your business credibility in the eyes of your potential and current customers. Most or all reputable companies and organisations have their websites, not just a Facebook page. According to this study, a good website adds value and credibility to products and services. Another research by GE Capital Retail Bank reported that 81% of visitors or shoppers research online before buying. 60% of those visitors go to the website to check what is that company about.

Why would someone trust a company or an individual who can’t just even invest on a decent website? If a potential customer visits your Facebook page without a website, they may question your credibility and legitimacy. Remember credibility raises trust among visitors and customers.

  • Freedom of control

In a Facebook page or any other social media site, you don’t have total control. The social media giant constantly tweaks their algorithm and backend codes of which you don’t have control. Such tweaks put you at their mercy whenever your posts appear over your families or friends timeline. You might have been familiar with the dreaded facebook jail that can penalise even those that don’t have an intention to spam or violate rules. Here are the reasons why you don’t have total freedom if you use a Facebook page:

-  You can’t control when Facebook decides to take down your page because someone falsely accused your site of violating their terms and services. Thousands of Facebook pages have already been taken down for myriads of reasons. You may never have been a violator of their TOS but if the social media’s algorithm or a facebook’s central admin decides to axe your page, your hard-earned number of followers, likes and uploads will be gone.

- Your free to use Facebook page doesn’t translate into total freedom to use their services. Likewise, the major functions such as reaching thousands to millions of followers and customers will need a paid boost.

On the other hand, a website offers:

- Total freedom – You have total control when you can begin or end your website. You are the one who can take down your website except if you didn’t pay your website company or if you run illegal sites contrary to the terms of service of your hosting company, the laws of the country and the search engine.

- Total control over reviews – In the Facebook page, anyone can leave a nasty comment or review on your page even if you don’t know them. An angry customer or anyone who holds a grudge against you can place a 1 star and bad review in your page. Unlike with websites, you can decide if you want or not a visitor to leave a comment on your page.

  • Advertisements

With an optimised website, you can have ads on your site to add a passive revenue stream. You can do that by fulfilling the requirements for Google Adsense. While you can post ads on your Facebook page wall, it’s nothing or ineffective if you don’t have enough followers.

  • Offers more flexibility

Facebook offers a limited content of which you can add, modify and share. In a Facebook page, you can’t modify the fields and add more description heading and content – all are in facebook default. The website offers limitless flexibility on how you design and present your information. From there, you can display vast amounts of content, add a subpage, add a blog, integrate a footer and about us page – things impossible in a Facebook page.

  • Address privacy concerns

The facebook leadership is in hot water just recently (208 because of the scandals of sharing private info to Cambridge Analytica – a political consulting firm. The US Federal Trade Commission reported that the social media giant will pay $5 billion fine. The FTC investigated Facebook due to its harvesting of personal info via a personality and then sold the info to Cambridge Analytica. Here’s a report from the Guardian.

What you share in your wall or timeline – your name, age, phone number, gender, address, social security number, photos, travel plans and any errands that you share in the social media can open possibilities of identity theft and spying from unscrupulous individuals or cybercriminals.

In contrast, a website of which you have total control, you’re only responsible for what you share in your landing or sub-page.

  • Not everyone uses Facebook

Sure, Facebook is the most popular social media, but not everyone uses it. While Facebook has millions of users, the same number comprises millions who rely on a decent and professional website to showcase their product and services. If you just rely on Facebook, you’ll be missing numerous potential customers who could contact you. Some people don’t use Facebook for several reasons such as:

- Not knowing how to use it – Facebook can be tricky to use even if you had been using it for many years. The social media giant changes their functions, algorithm, and themes that can confuse even veteran users.

- Daily distractions – Many internet users want peace from the constant flow of events and distractions from social media.

- Privacy concerns – Facebook has been involved in some scandals. Some scammers have taken advantage of the anonymity of Facebook pages and stolen money from their victims who are either online sellers or customers.

- Other social media sites – Facebook isn’t the only social media site. You can find other social sites such as Twitter, Mix, Tumbler, Pinterest, Vkontakte, Flipboard and LinkedIn.

- Many issues - The social media site has been a source of several issues compiled by

  • Search Engine Optimisation

Search engine optimisation (SEO) is a method and a division of Information technology that deals with ranking websites in search engine results of Google, Bing, Yahoo, Duck Duck Go and Yandex. Now, if you just rely on Facebook, you’ll struggle to appear or rank on search engine pages. Everyone uses a search engine bar to find answers to their queries in the form of keywords, sentences, phrases, words, questions, acronyms and voices.

The Bottom line

To sum up, having a website is more important than just having just a Facebook page. According to a quote by Rebecca Gill, a WordPress SEO Consultant and Expert.

“When people say “I don’t need a website because I have a Facebook page.”

I say “You don’t have a Facebook page. Facebook has a page with your name on it.”

Own your destiny and don’t be controlled by a fickle social site.

Social media such as Facebook should never be a replacement for the true online presence which is your website. A Facebook page complements your site but never replaces a more flexible and creative website.

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