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Our Blog

22
Mar

8 Hot Web Design Trends to Check Out

Web design is always evolving. With all the advancements we see in the interface of digital users, have you already thought of giving your page that much needed refresh? From super saturated screens to animated sites, here are eight of the trendiest tricks to transform your website from something that people just skip on the first click, to a web platform that will keep them scrolling for more.

Vibrant Colors

Don’t just put a dash of color, put lots and lots of it! Vibrant colors are totally a trend this year.
Popular websites such as Soundcloud, an online audio platform, currently make use of this trick. Also, take a look at the home page of Duroc, an industrial group that creates and acquires companies. Their site’s use of yellows, pinks, reds and blues can surely catch your eye.

Gradients

Sometimes, the use of vibrant colors is not enough. Why not mix them together and create a gradient effect? This tactic is used by Spotify, a largely popular online music streaming app. It could also be seen in the online payment processing company, Stripe’s website.

Mobile Site First

With mobile surpassing desktop use, it’s no surprise that mobile interface is getting more specialized. Mobile friendly menu buttons and interactions are now mainstays. Some examples of great mobile design are Italian-based company, REA (Reliable Energy Advisors) , and 601 City Center.

Maximalism


This 2018, more is definitely more. Users can see websites that don’t want to leave even an inch of unused space. But sometimes, this also has a downside as it has a tendency to hurt the eyes of your users. This technique can be seen in the architectural and design magazine, PIN-UP’s website. The graphic design and art direction studio, A Day Out also incorporates the maximalist design in their website.

Asymmetry

An asymmetric or “broken grid” layout for websites is making waves. While the grid layout is still in fashion, it can create a sense of constraint in your site. Join this trend by breaking the rules and playing picture positions. Yelvy, a Canadian clothing brand follows this trend on their online shop.

Huge Illustrations or Photos

Want to make a huge impact? Use huge illustrations or photos in your page. Large illustrations can be used to summarize concepts. To show the success story of the water management in China, the website Jinsha River Basin uses this technique. These big photos are usually seen in online shops of fashion and beauty brands, for users to see the effect of their products. Some of these websites are Rihanna’s Fenty Beauty, and French make-up brand NARS Cosmetics.
Pictured above is the homepage of Shopskin, a skincare and make-up brand from the UK.

Big and Eye-Catching Typography


Just as big pictures are taking center-stage, big, bold typography is also in. A prime example is in the homepage of dating site, Tinder. Tinder doesn’t shy away from telling users to download its app and sign up through its use of typography. Other websites that use larger-than-life text is an Australian artist’s webpage called Fine Thought, and an art and poetry site, love Lost.
Interactive Animation


People love to be part of something. With interactive animation, the participation of your user is held in top priority. Interactivity could be letting the user explore a photo in 360 degrees, as seen in Adidas Speedfactory’s website. It could also be dragging and drawing a circle to activate your site, as seen in Red Collar’s homepage. But if you’re feeling even more adventurous, make your website like FAF Swag and turn your homepage into a dance battle video game.

Keeping up with the online design trend is tough, but to stand out from the rest, it’s best to keep up with what’s new and innovative. Use these tips to create a website that’s unique and fresh. Your website is the representation of your company when you can’t be physically present so why not put your best foot forward?

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