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Are you planning out a digital ad campaign? Have you chosen what strategy you will use? All forms of media have to do advertisement to keep the business at pace. Search engines and social media channels such as Facebook and Twitter use Cost-per-click and cost-per-mille for their ad business.

Change is in for the long haul for Google. It consistently evolves from the 1998 plain page to the rise of useful SERP elements such as three-pack results, carousels, listings, and rich answers. Thus, making a quality algorithm for content. Mobilegeddon, or mobile-friendly search algorithm and localization remarkably interrupted the web activity this year.