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The Art of Social Engagement: Tips for an Effective Social Media Marketing

Social media has unmistakably cracked how corporate and marketing communication behaves, as it intervenes on the above the line, traditional advertising avenues; and steadily emerges as the ‘fashion’ in marketing today.

Gone are the days of mundane print and outdoor ads, pricey TVCs, and old sounding radio jingles. Social media is far from just being used as an interpersonal communication tool. It can now prove its importance as part of community building, connecting to customers, and improving brand awareness.

After establishing your number of followers over the years, what’s next? How will you keep them consuming your content? How would you make your page visible while you have no idea how algorithms are changing? Peruse our compilation of tips on how to use different social media platforms to escalate and hit your promotion goals.

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