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Social media has unmistakably cracked how corporate and marketing communication behaves, as it intervenes on the above the line, traditional advertising avenues; and steadily emerges as the ‘fashion’ in marketing today. Gone are the days of mundane print and outdoor ads, pricey TVCs, and old sounding radio jingles. Social media is far from...

Writing a letter has never been this profitable. E-mail marketing is known to be one of the most personal forms of advertising. Over the past few years, it was overstated to be languish and futile. However, taking advantage on its personalized attribute, e-mail has revived and has proven its efficiency in reaching your potential leads’ inboxes, especially the privy readers and internet introverts.

Calling all residents of the Philippines: Have you tried searching for your house on the new Google Maps Street View? Last Wednesday, September 16, Google Maps Street View was finally launched in the Philippines after an eight -year wait. The feature, as we may all know, started on May 2007, but only had images for some countries.