In this day and age, entering the mobile app business can be very hard. It’s an industry that’s overflowing of competitors. There’s a new type of app in the market every day, making the “margin of new ideas” thinner than it already is. Let’s not also forget that most of those competitors have been established for years. They have an edge on a dozen of important aspects: money, popularity, resources, etc. The only thing left for the newbies is to maximize the things they could do with the ideas they have. But how? What could these things be? Let’s explore on the topic.