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When it comes to “www’s” future, one of the experts’ strongest predictions is their belief that multilingual websites will be a basic necessity in the industry. Although we are years away from knowing if this forecast can come true, we can’t deny that it’s slowly shaping up. A good reason for this is the competitiveness of businesses. Their drive to gain even a single inch over a competitor is really interesting. And rightfully so, multilingual websites present a lot of benefits. In this article, we’ll take a look at some of the advantages that it gives.

IT’S USER-FRIENDLY

This is one of the more obvious advantages but it is also arguably the biggest. As we may all know, language barriers can be hard to hurdle into. The English language is indeed the universal language, but there’s no denying that various countries still prefer their native tongue. That’s where the user-friendliness of multilingual websites comes in. This feature brings a certain comfort to the user.  Not only do they feel “right at home,” they also feel an ease to use the website, which should quite frankly be a top priority when you create one.

IT GENERATES TRAFFIC

When a user feels that the site is very easy to use, they would obviously stay in your page for a good amount of time, which then ups your traffic. From a Search Engine Optimization (SEO) standpoint, it’s all you could ask for. Having great traffic usually leads you from one positive thing to another. Traffic leads you to SEO “stardom,” whether it’s Google, Yahoo!, or Bing. This of course, builds awareness for your brand, both online and offline.

IT’S AN EDGE FROM YOUR COMPETITORS

Like we’ve said in the intro, businesses are doing everything they can to gain even just an inch over their competitors (and they should). There’s an old phrase that says “New is always better.” Although it is not entirely true, it holds some truth for this particular case. This feature is something new and it definitely separates you from the others.

IT HELPS YOU RELATE TO A GLOBAL MARKET

In online/offline marketing, it is a must that you relate well with your target market. After all, you want their attention and trust. The corporate realm, just like most things in life, is a step-by-step process. It’s risky to go around it. You have to first speak their language literally and figuratively before you can think of the profit. This feature does that exactly and it helps you secure loyal users and clients. It can also reinforce your brand to certify that the message you are trying to get across is on point.

IT’S COST EFFECTIVE

The SEO progress you will experience with this feature also proves to be very cost-effective. Keep in mind that the rates for unilingual and multilingual websites are pretty much the same. And even if the multilingual site would cost more, you can expect that the revenue will cover those costs convincingly—thanks to the better international appeal you have. Give it some time, a handful of advertisers and other fellow businessmen will contact you to ride the wave of your website’s traffic. By then, you can just watch your profit pile up.

CONCLUSION

So, there you have it. We hope that by now you at least have a good knowledge of what a multilingual website could do for you and your brand. Marketing and advertising as a whole is a very fascinating industry. It challenges the creativity core of an individual. In this day and age, the phrase “think outside the box” is being thrown around pretty frequently. So much so that that box is getting smaller and smaller by the minute. But it is what it is. That’s what makes this fun. This is a “dog eat dog” type of competition, it’s either you adjust to it or succumb to its nature.

Tags: Multilingual, multilingual web development, multilingual website, web development, website localization