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The W-List 2015: 12-Step Creative Brief for Outsourcing Web Design

Outsourcing a web project requires preparing the project papers and documentations. These papers may range from project quotation, project proposal, project plan to quality plan, training plan, and maintenance plan. But few have realized that this 2 to 3 pages of papers are equally important in achieving the ends of producing a website—the Creative Brief.


Creative briefs are maybe common in outsourcing the production of advertisements but not for outsourcing web design and development. The most undesirable thing in web design is creating what you think is visually appealing but then it’s not what the client wants. Here come the revisions, revisions, revisions until everything crashed. Agreeing on the creative elements through the creative brief eludes lost time, wasted money, and distraction of client-developer relationship and team member-team member rapport. Why? It is because we can treat a creative brief as the “creative contract” for outsourcing your creative tasks.

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  • Raj Arora

    Well said in your post that one should follow these 12 points while outsourcing their web design projects as it helps in reducing rework. Like to add one more thing -one should select a web design company very carefully as it is an important and tedious task, if done wrongly will cost you time and money.

  • Web Outsourcing Gateway

    Thank you Raj Arora for reading our post and for your additional thought. Indeed, choosing a web design company is one of the important things to consider. It needs time, further research and in depth engagement to different web design companies for you to have an option for better and reliable company to trust with.

    Thanks again!