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Based on the 2014 social media marketing report of Social Media Examiner, the value of social media marketer in a business is very high. From 86% last 2013, 92% of marketers specified that social media is important for their business. Indeed, social media is a NECESSITY. In today’s business trends, many researches proved that social media provides a strong impact in marketing. Thus, they had definitely accepted that social media marketing must be part of their necessities in public relation scheme and marketing as a whole.
“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is”, said Scott Cook, the founder and CEO of Intuit. And that is a big premise to note. To date, marketing challenge doesn’t end using social media and other platforms to tell the people what to know about our product and services. With the high competition and big marketing change that rose on the global market, marketing now must escape boxed marketing going to how people be persuaded to tell other consumer that your product is the one and first on the list. To this call, influencer markets birthed.
The fact: Social Media Marketing is now a necessity. The premise above can be rooted from the evidences that stating Social Media Marketing is still on the rise not just this year but for all years to come because, the numbers say 61% of global Internet users, research products online. That is, to cope with it, 86% of B2B Marketers are using content marketing; 55% of B2B Marketers plan to increase their content marketing spending in the next year, and 84% of B2B Marketers use social media in some form.