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The Big 3 of Internet Marketing

Marketing is like a battlefield. You need to fight to survive. You need to find strategies to stay alive. You need to have the greatest, the biggest, and most powerful weapons to defeat your opponents.

This is the challenge…and the reality.

These days, Internet Marketing is the trendsetter in the world of marketing. Regardless of the size, majority of businesses today are practicing it. Because of the influential impact of Internet to many people, it became the tool for marketers to have a door for opportunity.  It also has the capabilities to bring your business to millions of your target market worldwide.

Just as I’ve said, marketing is like a battlefield. There are many strategies to choose and win this battle, but there are only be most powerful ones.

In this post, we will highlight the most powerful and important business strategies to master– the big 3 of Internet Marketing.

1. Content marketing

Many people might say that content marketing is a hot term these days. Actually, it is in demand in many marketing companies. However, sometimes, it is not well understood because it is a very broad strategy and very few people can really understand it.

Content Marketing vs. Blogging
Content marketing is a practice, which you will create media that brings a person to interact with your content. This is one of the vast differences between blogging and content marketing. If blogging is just about information of a certain point and how it’s structured to make it appealing to the readers, content marketing on the other hand is seeking for an interaction and feedback—whether an opinion or an action.

What are your goals in content marketing?

First, your content must be shared.
This can be an action or via verbal. If your content is interesting and persuading, the viewer will undoubtedly click the ‘Share’ button to let his/her friends in social media see it. The viewer can also tell it verbally with his/her friends or colleagues. Because it’s natural for humans to remember things that catch their attention.

Sharing is one of the principles of marketing. To spread the information, have a snowball campaign and reach the popularity of your product or service in your target community.

Second, your content must be deliberated.
Deliberated by whom? By your target community. Your objective is to start a conversation within your target community. This can be done in forums by asking them intriguing questions about a particular product. Or even make simple poll questions and post it in social media.

People can possibly start a conversation if you give them choices of answers and ask their opinions about the given topic. Through this, you will further know the interests of your target audience.

Third, your content must be a “STAR”
Make a call-to-action post that states that you have the superlative-finest-premium services in the world! If they inquire now, you will guarantee the best once in a lifetime experience that they will have only from you!

It’s just like that. Be a star in your own. Because what you represent is what people will see.

2. Social Media Marketing

We all know that social media is a powerful platform in Internet Marketing.  To prove, look at these facts:

  • • 20% of Facebook users have acquired something because of ads or comments they saw.
  • (Source: Ipsos, 2014)
  • • 72% of all internet users are now active on social media
  • • 34% of marketers use Twitter to successfully generate leads
  • (Source: Jeff Bullas, 2014)

Social media give quick results and have deep effect on the overall operation of a business in terms of marketing. The basic concept of social media marketing is to promote the company or a website in different networking sites and popular media channels such as Twitter, Facebook, Google+, LinkedIn, etc. Promoting business website through these platforms ensures an increased traffic, thus bringing about good amount of monetary returns.

The best thing in social media marketing: just establish your presence through networking sites and build credibility. Remember, in social media marketing, marketing effort is an investment.

3. Search engine marketing

There are two main forms of search engine marketing (SEM): PPC or Pay per Click and SEO or Search Engine Optimization.

Pay per Click
In PPC, your website will display Ads based on your chosen keyword list to show to the user some relevant contents. A business only pays for the advertisement when a potential customer clicks on the Ad. The good thing about PPC is the advertisement can be displayed within the days when collection of data begins.

Search Engine Optimization
In SEO, your business must establish online presence through the process of website optimization. It makes your website be more evident by prospective customer. The process is possible in popular search engines to direct a website, lift it up to the top of the results page. You can use website elements such as keywords, images, and titles to increase your website’s exposure to search engines.

Internet Marketing is really important in your business. Though marketing is like a battlefield, you can survive with these biggest Internet Marketing challenges. You don’t need to withdraw plenty of money in advertising your services or product. Internet has the power to connect with millions of people around the globe. You can spread out your ads freely in a wide range field.

There are more categories of internet marketing aside from the abovementioned types. Take note that these 3 Internet Marketing types would only be effective if you use these properly.

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