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E-Commerce Strategy: Social Media Integration

E-commerce is a sort of business that uses electronic system such as Internet and other computer networks in buying and selling of products and services of a Freelancer or a company.  In electronic business industry, e-commerce became a vital tool in exchanging data and information to assist the financing and payment aspects of business transactions.

Based on the survey conducted by SLI system in 2013, nearly five hundred retailers found improving conversions and attracting more visitors in their website are the biggest challenge for their e-commerce business.

To address the challenge, most of retailers plan to have different strategies for their e-commerce business such as upgrading e-commerce platforms, improving their site engines, and search engine optimization efforts can help them. Moreover, there is an alternative way in improving e-commerce marketing strategy –integrating social media. Today, social media can elevate a business into success.

If you are part of this online business meadow, take these five guidelines in taking current strategies into the next level of social media marketing:

  1. Give them what “they” want. In e-commerce business, it is important to know your target audience and know what they need. Building a relationship with them will help you know their concerns and interests. Therefore, use social media sites to sprinkle customers’ reviews and relevant information depending on their taste buds throughout your social media platforms, as well as links to similar information on your website. Make sure to resemble your company’s branding throughout all social media networks, so wherever they are on the Web, users know they are actually dealing with you.
  2. Promote exclusive offers. Use social networking sites in promoting your exclusive products and services that can bring you links and gain visitors from different social channels. You can also give them a reason to check out the link of your post through giving them announcements or breaking news.
  3. Don’t just sell, build relationship. Building relationship to your target audience can help you promote your products and services. Building relationship will give you an opportunity to build trust and credibility. But “relationship” is not enough to gain customers. You also need a strong influence to the public. Having a relationship with influencers will be a great advantage for your e-commerce marketing strategy. Getting the attention of your customers will make it easy.
  4. Competitive Intelligence can very useful. Monitor your competitors. Conduct a competitive audit in your top competitors in the industry.  Observe the social networking sites in which they are active and what type of content they publish on the web. Also, you can monitor how they promote specific products, programs, or events via social media. You must do a competitive analysis. Engaging with your competitor may help you creating ideas about ecommerce marketing.


Increasing sales to stay relevant is the primary goal of a company why they use social media. Through this, your company can obtain lead and nurture lead over competitors. Currently, social media became an achievement in the success of an e-commerce business.

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