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Introduction on the Different Mobile Applications Stores: Android, iOS, Windows and BlackBerry

Mobile application development will never be possible without the help of online stores or app stores in terms of distributing a specific application. It provides easy delivery to mobile users wherein they can choose from different categories ranging from music apps, games, movies, books, etc. Application stores serves as an online marketplace that distributes applications according to its availability in different devices.

Moreover, there are different application stores that are developed solely and exclusively for a specific operating systems. These app stores have become one of the convenient channels for distributing applications (Marohnic, 2012). Refer in this article as we explicitly state the most common mobile operating systems—android, iOS, windows phone and BlackBerry—and its most used application marketplace.

Android—Google Play

This marketplace is formerly known as Android Market, which started as a user-driven content distribution system that helped users to find, purchase, download and install different content in Android-powered devices. Released and operated by Google Inc. last October 22, 2008 and continuously releasing update for developers, investors and mobile app users as Google Play. Google Play has been officially launched many years after—March 6, 2012—with the most updated features for apps, books, movies and music for android device users on the web all in one place (Kenneth Lui, “Introducing Google Play”, March 2012).

Google Play has been one of the most accessible and used application store out of 30+ app stores worldwide in terms of monthly downloads (One Platform Foundation’s Android Appstore Market Overview Infographic, 2013).

Today, not only mobile users can benefit from this convenient android app store but also, most especially the developers who can be guided by the wide community of android developers Google has. Developers can actually design, develop and distribute various applications together with Google Play Developers by signing-up and agreeing with their Google Play Developer distribution agreement available online.

iOS—Apple’s App Store

Having a large community of iOS-powered device users, Apple Inc. developed and launched its own application marketplace—App Store—last July 10, 2008. This gave iPhone, iPod Touch and iPad users and developers the opportunity to have a digital distribution platform of free and charged applications with different categories ranging from games, business, news, sports, health, reference and travel ( Press Release, 2008).

As of January 2014, App Store holds a record-breaking $10 billion sale including the $1 billion sale for the month of December 2013 alone. This marked a successful growth in the App Store history. Also with the availability of iOS 7, developers created outstanding apps that increased the productivity and presentation of iOS-powered device users’ experience (Apple Press Info, 2014).

Moreover, in order for a developer to distribute a compelling an one of a kind application in this successful marketplace, there are some step-by-step procedures that needs to be followed, which is comprehensively provided in Apple Inc.’s Developer Support Center.

BlackBerry—App World

This marketplace is available for BlackBerry smartphones that has BlackBerry Device Software and was referred to as BlackBerry Application Storefront last March 4, 2009. Yet months after—April 1, 2009—RIM officially released it to the public as BlackBerry App World. This gave opportunity for BB users to download special applications for their smartphones that ranges from games, music, movies and themes.

Developers who would like to develop and distribute their application on BlackBerry World should comply with its vendor guidelines and follow terms and conditions provided. As of now, it has 235K apps, which increased 43.5% on the last quarter with 73K registered developers (BlackBerry Developer, 2014).

Windows—Phone Store

One of the recently produced app yet viable for business professional is the Windows Phone Store (Honigman, 2014). This app store is also known as the Windows Phone Marketplace, which has been the number one channel for digital distribution for applications developed solely by Microsoft for its Windows Phone 7 platform last 3 years ago—October 21, 2010. It is a marketplace unlike any other because of its feature “try-before-you-buy” option for some apps where users can download for a trial mode. In addition, to make it convenient for developers and users, it offers one-time credit card purchases and advertising funded apps (Riddell, 2010).

With the comprehensive systematic procedures from Windows Phone Dev Center, developing an astounding and productive application will never be a hassle for developers. This will give more chance for users of Windows Phones to have an application that they need. It will never be too late for developers to explore more and try creating apps applicable for Window Phone users and community.


As technology evolves, countless opportunities are spreading not only for users but also for developer’s sake in terms of mobile application development. Depending on the operating system a mobile has, developers can actually explore for more skills because of the wide range of resources available on the web. As a service provider or someone who plans to develop an interactive mobile app, start learning where to publish your ideas. Improve your skills by learning about these various operating systems and app stores that they have. Nonetheless, if you are a mobile user, take this opportunity to learn about these most used marketplace that give convenience for your application shopping experiences.

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