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In our last article “Social Media Marketing: To Outsource or Not to Outsource?”, we have discussed the benefits and risks of handing the social media management task to a third-party vendor. So assuming that you have decided to use this outsourcing strategy, here are some of the best practices that you must take into consideration.

Though it is closely associated with SEM and SEO, social media marketing (SMM) has been creating a buzz in the Internet marketing industry since the growing popularity of Facebook, Twitter, Google Plus, YouTube, Pinterest, etc. became very obvious. Today, SMM is already emerging as one of the hottest trends in Internet marketing.