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Basic SEO for E-commerce

Who says that SEO is far beyond possible on e-commerce sites? It might be daunting compare to brochure or informational websites and any other types of sites, but it is probable as long as you are more than ready to exert extra effort.

E-commerce site, for us, is a mixture of all basic types of websites—wrapped in one. Thus, this makes e-commerce as a specialized website. And this requires special effort to be optimized. Here is a must-have five-point agenda for E-commerce SEO:

1. Originality of Content

The Scenario: There are two cases wherein your site is consciously and unconsciously trapped by a duplicated content. Ask if you have just copied the product descriptions from the merchants (you’re conscious about this) or your affiliates have that descriptions from your site (you might be unconscious in this practice).

The Take: Compose a useful and significant product copy for the benefit of your users. Make it as much as possible conversational, short yet complete. Don’t just copy the product notes from sellers. Be your own lookout on affiliates that simply grab the content from you. Search engines might consider a copied description as duplicated content and tag you as black hat SEO practitioner. This is a grueling task most especially if the e-commerce site has overwhelming hierarchical pages. Nevertheless it’s a sure ball that consumers and search engines will appreciate this effort.

2. Management of User-generated Content

The Scenario: Wish list, reviews, comments, discussions, and forum are techniques to generate unique content. This is good for e-commerce since potential buyers are really looking for things that could reinforce their decision to purchase.

The Take: The extent of advantage in integrating user-generated content is also the magnitude of its disadvantage. Negativity arises if you will not moderate the approval and publication of reviews, wishes, and comments. Search engines and buyers are very annoyed to see long threads or non-sense texts. Eventually, this leads to plummeting of ranks and sales.

3. Speaking Page Titles and URLs

The Scenario: You got that lengthy page titles and protracted URLs because of e-commerce software and unoptimized URLs respectively. As everyone reasons, SEO is no-value for e-commerce sites because normally the former does not love the latter. 

The Take: We learned that page titles and URLs cover the basic web components to be search engine optimized. E-commerce platforms are not exempted from this. Again and again, let your page titles and URLs be descriptive, short, and relevant. SEO will of course not love a so-so page titles and URLs. You need to do your part—let the two components appropriately speak of what the page is all about.

4. Product Status

The Scenario: Let’s place you on the shoe of a prospective buyer. You finally found the route to the product you want to purchase, only to find that the product temporarily run out-of-stock. Another scenario, you want to determine if there are latest product offers in a category you are very interested. Once more it took a number of minutes before you finally deciphered the status.

The Take: This fourth point agendum is not directly related to tweaking codes for SEO-purpose. However, a user-friendly site is one of the pillars of a well-optimized platform. Our suggestion is to allot a space wherein you can list the out-of-stock and latest products. In case of out-of-stock, recommend via a certain product page the alternative goods/services that fairly satisfy the value of a run out product. On the other hand, provide a substantial and reader friendly description of the latest merchandise. In that way you’re not just increasing the conversion into sales but you also proactively thinking the query needs of your market.

5. The Power of Social Media

The Scenario: The e-commerce site was already launched; it is operating and continuously being updated. The problem was spotted. It is its low figures of page views, hits, and unique visitors.

The Take: Don’t underestimate the strength you can get from Social Media (off-page SEO). Good sales via internet are supported by social media since off-page SEO is the another half of pie. We have another tip: please don’t confide on notes such as “new product” or “latest gadget.” Inject some adrenaline rush into the copy using call-to-action statements. You may indicate the date and time of product availability or if any inform the market about time left for discounts and free shipping. And do make sure that keywords and phrases are utilized.

A site being extensive and intensive, SEO gives no excuses.

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