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Bird’s-eye View on E-commerce Web Development

The trails of consuming websites merely for informational and navigational purposes have disappeared. Through technological innovations coincide with ingenious minds of people in web development, commercial transactions over the internet become possible.  Commercial transactions or the E-commerce is unceasingly invading the lifestyle of each and every one of us and the working system of various business entities.

How well you know E-commerce?

E-commerce is a venue wherein individuals meet to sell and buy products (tangible and intangible) via electronic means. It is the “sales area” of the vast field of E-business, which embraces all ways of enhancing business functions such as human resource and accounting through a paper-less environment.

E-commerce web development can be categorized based on the parties involved in the commercial transaction. These are Business-to-Business (B2B), Business-to-Government (B2G), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C).

B2B is the commercial transaction between or among companies, e.g., supplier to manufacturer, wholesalers to retailers, and manufacturer to wholesalers among others. B2G is the commerce between a company and a government agency or public sector that primarily concerns licensing procedures and public procurement.  B2C is the market’s purchasing of products selling by a business entity and might involve other activities such as customer’s information gathering, product customization, and electronic payment. C2C is simply defined as the deal amid consumers or private individuals.

Apart from the types of e-commerce transactions, the idea of e-commerce web development evolves in connection to its purpose.  E-commerce sites, traditionally, are constructed for online shopping and reservations. But now there are e-commerce sites that integrate electronic payment mechanism. Then and there online auctions, internet banking/fund transfer, and online ticketing came into picture.

But do you apply the sensible points to developing an e-commerce site?

We all know that websites should be user-friendly and secured. However, there might be some features or processes you are missing in the development of e-commerce sites. Remember, e-commerce is a specialized type of web development.


People are more skeptical when they are online. They doubt, they keep on asking, they have lots of clarifications since there’s a block for physical interaction.  Be transparent, definite, and complete about the transaction guidelines, terms of use, privacy policy of the e-commerce site.

Search and Filter Functions

Of course no one wants an unending navigation into the inside pages only to find out it’s not there. Resolve this by making sure that your e-commerce site has a reliable search and filter functions.

Irrelevant Offers and Procedures

Remove all irrelevant offers and procedures in your e-commerce site. Go back to the goal of an e-commerce site. This is produced to lessen the “hassle” mood of commercial transactions. So why give customers things that are annoying for them.

Product Information

Goods and services details should be truthful and updated. Include, as much as possible, the shipping rates and the estimated delivery time. Customers also appreciate product or location images because these could affect their decision-making process.

Checkout Process

Plot the checkout process easier for users. Take out from them the feeling of risk. Let them review their orders before final placement.

Customer Service

Customer service is inevitable in any business. The site’s contact information must be visible. Provide users an FAQ Page or build a help desk ticketing feature for inquiries and clarifications. Allot time for customers’ queries. Let them feel that they are being taken cared.

Fulfill the promises

Everything that is written on your e-commerce site serves as promises to your customers. Fulfil those promises. This is the thin line that could make or break the success of your e-commerce business.

Thanks to Michael Aldrich for inventing online shopping in 1979, and CompuServe for laying the America’s first comprehensive electronic commerce service via its Electronic Mall in 1984. Salutes are also bestowed to Amazon and eBay for setting the e-commerce standard. Now we can collaborate across cultures and reach the global market. Truly, e-commerce web development redefines what “borderless world” and “level playing field” really mean in an individual’s lifestyle and in the business arena.

Next Article: open source tools for e-commerce website

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