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Web Design and Visual Architecture—perhaps some of you find these terms the same. Web Design consists of basics specifically the Elements from colours, typography, layout, white space, images and Principles such as balance and proportion among others. Visual Architecture focuses on how you capture images, lay these on new media namely website or mobile, and the relationship of images with its corresponding text. Visual Architecture defined by Digital Web Magazine as the method of building visual information and balancing communication between images and words.
Web Design primarily concerns the images, layout, white space, colour combination, and typographic choice. Let’s look at Web Design landscape in a deeper level. Web Design is the overall structure of your site. It’s the relationship of your website’s visual contents, text contents, hierarchy, and navigation to fully achieve a usable and organize online platform. It’s by means of Information Architecture that we let those interact with each other. Remember, visual elements convey information too.