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Just like our technology, Identity Elements of Online Branding is also evolving. A brand expert can utilize these advanced identity elements to establish a product in the online marketplace. But, before we discuss the topic further, let’s have a recap on the first part of this article. In the article Online Branding: The Basic Identity Elements,...

It is established that a brand or branding is not just about the brand name and brand logo of a company. Brand, as a whole, is the promise set by a company to its target market. However, the first step in any branding strategy is building the Corporate Identity, Brand Identity or merely the Identity. Identity encompasses all the physical elements of a brand.