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Designing is similar to writing. Generally, we refer designing to the visual contents and writing to the text contents. Both designing and writing have a great role in any communication materials, e.g., corporate website and marketing collaterals. Thus, we can consider them as “twin” in your corporate website and marketing collaterals.

Language is a system of communication used by people to relate with others. You take note of the word “system.” It means that language has arrangement and classification. For instance, a French businesswoman cannot understand a Filipino entrepreneur because she speaks French and vice versa. French language is arranged and classified for French nationals and so as to Filipino language is intended for Filipino people. However, there must be a medium for language to reach the intended receiver/s. A medium can be a person (for verbal communication), papers (for written communication), radio and TV (for mass communication), and the focus of this article: a website (for new media communication).