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Comprehend the Journalism “5W+H” to your Website

Let’s visualize first …

Put yourself on the shoes of a web searcher who wants to get immediate information about a company and its products. First thing you will do is to type certain keywords or phrases related to your research. Search Engine quickly responds and gives the top websites that can probably provide complete details about your query. You click the title, you enter on the website, browse the content, but you can not find enough information. Then your immediate action is to get out on the website and find another one, right?

Result: The “can be” customers, clients, members turn a “can’t be” one just because of the websites that fall short in details and information.

Giving a little background…

Pew study states, “Search is the number two online activity across all age groups.” We do search because we want to find details we immediately need. In Journalism there is ‘5W+H’ technique. Journalists apply this especially in news writing.  This does not only pertinent in traditional Journalism. The ‘5W+1H’ technique must be adequately and solidly integrated in website production—from planning of the sitemap to content writing part of the Web Development stage. But the way you do it still depends on the website purpose and type. Check the following.

Translating “5W+H”

  • WHO

It is the first W and it answers the name of the company. However, this does not only pertain in the text indicating your company name. The logo, tagline, photos, domain name, and design are all about the WHO of your website. Your website’s Top Page or Home Page is considered as the WHO since this is the first page that a searcher may possibly land.

  • WHAT

You’ve got a good home page, but web visitors are eager to find more about your company. This will fall under WHAT. This part is broad because it deeply tells about the company and its products or services—not just the company name and logo. About Us and Our Services are the basic counterparts of WHAT on your web page. Others may term this as Know More, Find Out, What We Offer, etc.

  • WHEN

In Journalism, WHEN talks about the date and time. On website, these are the site’s social media (e.g. WordPress blog, Facebook, Twitter, LinkedIn, Youtube, Digg, Delicious, Reddit, StumbleUpon, etc.) Why? Social media define the date and time because these must be regularly updated as much as possible. Your website’s social media deliver the latest happenings and the latest thoughts of your company or product. Social media are also the indispensable tools in online marketing. WHEN also represents the updated content on your website. The website content last year may not be applicable next year or the following years. The key idea is to effectively integrate social media on your site and keep your website content regularly updated.

  • WHY

We already got the attention and was able to sustain the interest through WHO, WHAT, WHEN. And now it’s time to build the desire through WHY. You must give your website visitors the reasons why the things you offer are valuable to them. You can communicate these reasons in the course of your Our Works web page or use the word Portfolio. Other options are by having a Case Study page or an Archive if it is a content provider website.


It is the simplest part. This is where you can find the ways to contact the website’s owner. Basically a website uses a Contact Us web page incorporating the company address (some with map), Email address, fax number, and land line number. Others prefer to only have the online Contact Us Form. But to be sure, you combine the two on your Contact Us page.

  • HOW

Whatever the type or purpose of your website, web visitors should know the overall process on how you will achieve the goal: how you work, how they can follow, how they can be a member, how they can buy the product. You may have it as Our Processes (for service- oriented business), Order Now (for companies selling tangible products), Become a Member (for website of an organization or association), Be Updated (for a content provider website).


See the potential of having a Help & FAQ web page. This is vital to the people who are always on the go. Just make sure that you point out the essential information that a web visitor may need; if not, the result may be the other way around.


Again, each website has different types or purposes. Don’t get caught in the traditional presentation of a website’s “5W+H” that you always see. Include all the essentials, but learn how to make a twist so that your web visitors will stay and find their needs.

It’s very annoying for a web visitor who initially thinks that your website is the answer then suddenly your fundamental content is not enough.

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  • Web Design Outsource

    The proper use of keyword can help to increase the traffic to your site. That’s part of SEO’s off page. Using improper keyword will just gonna be a waste of time and that can cause you your site. Like this article a lot.